Justice Oteng, the CEO of Drum Lyne Music, also known as Wei ye Oteng, has stated that fast-rising singer Black Sherif is gaining fame because of human curiosity.
He claims that, although generating wonderful music, Black Sherif isn’t doing anything unique in his genre.
Blacko’s massive streaming figures are a reflection of Burna Boy’s interest and the fact that everyone wants to know what his album is about,oteng added.
“Black Sherif is good. I mean, the likes of Kwadee were unique just like Black Sherif is, but whichever sound they had, or playing around with, was already in there.
So, we appreciate that. Now, if you have an affiliation with Burna Boy just upon releasing two songs into the mainstream, the whole world will want to listen to you-Oteng added.
“The whole world would want to know what is under your sleeve, not because they believe that you are extremely the “ish” (good), but they know that you are positive, and you are on the path to greatness and that you need support. So, everything that you do, based on the type of affiliation you have, they troop in to come and listen and then to make their own judgment.”
“For the truth, I think this guy is doing very well, but let’s not lift him beyond where he is supposed to be. If we do that and complacency sets in, we will kill him before his time.
“He has a good album, but trust me, a lot of these streams are out of curiosity and affiliation with the choice of brands that he has associated himself with. And we shouldn’t forget, he is on one of the biggest labels that are well endowed to reach out to any place in the world that they want to,” Wei Ye Oteng insisted.